Many people know Yelp as a review platform, but it also is one of the leading marketing channels for many industries. iCatch has generated millions of dollars of revenue for their customers on Yelp. How? By using an ROI-focused marketing strategy where we use ad spending in ways that bring quality leads right to our customers. Yelp’s #1 Partner Agency of the Year AwardThis...

So, you have a beautiful website built out for your company, but it’s not gaining organic traffic. This is a common issue with website development. Let’s dive into the top four reasons why your website is not bringing in any visitors, and how to solve these problems. Technical SEO Issues Technical SEO (search engine optimization) issues can cause search engines to drop your ranking...

Is it necessary to have a website to run a successful business? Not only can a website increase your online reach, but it can also help improve your business’s credibility and brand awareness. You may be generating income without a website, but having one can boost your revenue. Let’s dive into why you should consider investing in a website for your business.  Credibility The first...

When seeking strategies to grow your business, word-of-mouth is often regarded as one of the most powerful marketing tools. But in an increasingly digital world, online reviews often serve in place of in-person word-of-mouth recommendations. So, how can you ensure that your business is popping up when people turn online to search for new business recommendations? One strategy is to...

Geofencing is a fairly new marketing tactic that allows for people in a very specific location to be targeted for certain ads. Geofencing creates a digital fence around a chosen area (houses, parks, convention center, concerts…) and targets the electronic devices people access in these places to send ads to the websites or apps they access. By users being in this location, their...

The Web Content Accessibility Guide was created in an attempt to better provide content on the internet that meets the needs of a variety of people, particularly more accessible to those with disabilities. The latest version (as of June 5, 2018) of the document, WCAG 2.1, currently has 12 guidelines that are divided between several categories: perceivable, operable, understandable,...

While many people are more than willing to jump into their field and build up a noticeable platform, one major factor must always be considered. Namely, the idea of branding and a specific audience must be kept in mind so that the creator has a certain idea of who their content should cater to. This relieves a great amount of guess work and, more importantly, gives the individual a...

Any company that is attempting to make it far in their respective market has to understand how an online brand works. Knowing how customers view the brand, how the brand comes off in terms of appearance and mission and how effective your branding is are the best ways to make sure your customers can see you and see you well. Why Go Online We’ve spoken in the past about the ways to...

So you’ve tried to take on all the tricks of the trade – PPC, mass advertising, search engine optimization. But unfortunately, your website still isn’t jump starting the way you expected. Or perhaps it got off to a strong start, but eventually began to plateau and possibly even take a nosedive in terms of customer visits. While there are lots of ways to make your website...

Every market is expanding at a rapid pace, so how can you create a turnout that leaves you at the top of your game? The realtor market is especially competitive – individuals and organizations alike are trying to crank out the best ways imaginable to help themselves stand out from the crowd. Online marketing is your best bet for attracting an audience that is willing to both...