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Why Online Marketing Matters to Realtors

July 9, 2018

Every market is expanding at a rapid pace, so how can you create a turnout that leaves you at the top of your game? The realtor market is especially competitive – individuals and organizations alike are trying to crank out the best ways imaginable to help themselves stand out from the crowd. Online marketing is your best bet for attracting an audience that is willing to both work with you and see what you can do.

Google is everyone’s friend

Nowadays, people are rarely as willing to open up yellowpages and find an available realtor or real estate agent to look for shiny new homes. Search engines and websites have become the primary function for individuals to search for the new real estate property of their dreams, seeing as how it is endlessly more convenient, faster, and offers valuable insight into homes in every way possible. Because of this undeniable shift towards the internet, a marketing campaign and brand is crucial towards your status as a realtor – not only to establish your credibility, but also to leave your mark as the most qualified for the job. Being more accessible in the digital age is needed to be as noticeable as possible.

Show off what you can

Looking at a recent study by the National Association of Realtors,

  • 90% of home buyers searched online during their home buying process
  • Real estate related searches on have grown 253% over the past 4 years
  • Buyers use specific online tools during different phases of the home search process.

Thus, it can be seen that nearly all of the customers in the real estate market are looking for a way to find a home in the easiest way manageable. As a realtor, you can utilize many different tools to make sure that your agency or organization has the proper tools available to make the process as appealing as possible to the customers at hand.

The most important ways to market off your brand is to 1) include a multitude of digital media options, most specifically pictures and videos, and 2) have a search engine available to filter out specific results.

The biggest first impression comes directly from what a customer is trying to look for first and foremost: what the property actually looks like. By offering a wide variety of images from different angles, both indoors and outdoors, a completed comprehensive visual guide can be invaluable to an individual trying to buy property. If possible, an entire video tour would offer even more insight and give your marketing brand the extra boost it needs. Customers will feel as if they have a more personalized experience due to all the ways they can browse to their heart’s content, and be more impressed at how efficiently and effectively your company is fulfilling their needs. The more options you offer to your audience, the more positive of a response you will receive and the bigger you can build up your brand.

According again to the National Association of Realtors, “52% of actions on real estate brand site come directly from a local search on a search engine”. Being able to sort out which households correspond to which price range, area, mortgage rates, etc. is the best way to provide accessibility for curious customers trying to sort out their ideal home from the rest. For anyone working in the world of real estate, where the goal is to help the customer find the best home in the shortest amount of time, a search engine would open up limitless options.

How the times have changed

Now that we’ve targeted the basic tools for real estate building, the main question you may be asking yourself is why is this all necessary? Why does online marketing matter? One of the most important functions that an online marketing presence allows you to develop is a reputation. A consistent output of great work, glowing reviews and a shiny, functioning website shows off all the skills as a realtor that demonstrate you to be more than capable at your job. Essentially, online marketing allows realtors to show all the possibilities they offer to their customers, whether that be reliable deals, successful and happy end results or a wealth of knowledge on the real estate industry. It also allows them to establish links with their customers much easier, as they can promote communication processes (such as e-mail, social media accounts, etc.) that allow them to keep in touch. A notable label or reputation can be most easily developed via online marketing tactics, and it is essential that realtors take advantage of the resources available in order to build up a marketing empire.

Not sure what to start? Have an idea for a campaign, but don’t know how to target your marketing strategies? We’d love to help! Reach out and keep in contact with us; we’ll know exactly how to up your marketing game to the next level.

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