The Customer
Bed, White & Badass Brew is a veteran-owned coffee company based in La Mesa, California, built around bold coffee and an even bolder mission. Founded by Dustin Hayes, Red, White & Badass Brew was inspired by his personal journey through military service, adversity, and resilience. Today, the company offers a wide selection of small-batch roasted coffees, subscriptions, and merchandise while working to support veterans, first responders, and law enforcement. At its core, Red, White & Badass Brew is about more than coffee. It is about fueling resilience, honoring service, and helping people start every day with a little more motivation.
The Challenge
When Red, White & Badass Brew reached out to iCatch Group, the brand had already established a strong identity and loyal customer base, but there was an opportunity to strengthen its digital presence and reach more of the right customers online.
As an emerging coffee brand competing in a crowded specialty coffee market, Red, White & Badass Brew needed a digital marketing strategy that could communicate what made the company different while increasing visibility, website traffic, and conversions.
The challenge was not simply getting more people to discover the brand. It was connecting Red, White & Badass Brew with customers who were actively looking for quality coffee, coffee subscriptions, veteran-owned businesses, and brands that aligned with their values.
The Solution
After evaluating Red, White & Badass Brew’s digital presence and goals, iCatch Group developed a strategy focused on increasing the brand’s online visibility, strengthening its website presence, and connecting its unique story with the audiences most likely to become customers.
By combining SEO, paid advertising, social media, web development, and email marketing, we created a more cohesive digital strategy that positioned Red, White & Badass Brew for continued growth.
Spec 1: Strengthening the SEO Strategy
Red, White & Badass Brew had an opportunity to capture more organic search traffic from customers looking for coffee, specialty coffee, coffee subscriptions, veteran-owned businesses, and related products.
iCatch began by researching relevant keywords and identifying opportunities to improve the website’s organic visibility. Rather than focusing solely on broad, highly competitive coffee-related keywords, the strategy prioritized relevant search terms that aligned with Red, White & Badass Brew’s products, audience, and brand identity.
Over the course of the campaign, these efforts helped improve the brand’s search visibility and create new opportunities to reach potential customers through organic search.
The result was a more targeted SEO strategy designed to bring Red, White & Badass Brew in front of potential customers who were not only searching for coffee, but were more likely to connect with the brand and ultimately make a purchase.
Spec 2: Expanding Digital Reach
Beyond organic search, iCatch focused on expanding Red, White & Badass Brew’s digital reach through paid advertising and social media.
With a brand as personality-driven as Red, White & Badass Brew, maintaining a consistent message across digital channels was essential. Campaigns and content were developed around the company’s unique combination of premium coffee, veteran ownership, American spirit, and community impact.
The goal was to turn the brand’s story into a digital marketing advantage. By highlighting what makes Red, White & Badass Brew different from larger coffee companies, iCatch helped create opportunities to reach new audiences while reinforcing the brand with existing customers.
Through targeted digital campaigns, Red, White & Badass Brew was able to increase awareness, connect with new audiences, and create more opportunities for customers to discover and engage with the brand.
Spec 3: Improving Website Performance & Conversions
Red, White & Badass Brew’s website serves as both an online storefront and a central destination for customers to learn about the company’s story, explore its coffee selection, subscribe to recurring shipments, and discover ways to support its mission.
iCatch worked to improve the website experience with the goal of creating a smoother customer journey and making it easier for visitors to move from discovering the brand to purchasing its products.
By improving the overall digital experience and creating a stronger foundation for the brand’s marketing efforts, we helped give both paid and organic traffic a better opportunity to convert.
The Bottom Line
Red, White & Badass Brew already had something many brands spend years trying to build: a story people can connect with. iCatch Group’s role was to help bring that story to more people through a digital strategy built around visibility, engagement, and conversions.
By combining Red, White & Badass Brew’s bold brand identity with a targeted digital marketing strategy, we helped create a stronger online presence designed to support the company’s next stage of growth.
Today, Red, White & Badass Brew continues to serve up bold, small-batch coffee while staying true to the mission that started it all: fueling American resilience, honoring those who serve, and helping people start every day like a badass.
a 137% increase in calls generated from Yelp
a 276% increase in overall leads generated from Yelp
a 31% decrease in the average bounce rate on the website
a 59% increase in average pages viewed on the website per user
What We Did
- SEO
- Keyword managment
- Yelp Ads
- Web Development
- Paid Ads
- Social Media
- Email Marketing
Other Cases
Services
About
iCATCH GROUP
ABOUT US
iCatch Group is a digital marketing agency that provides clients with digital solutions and innovative strategies. We help companies broaden their reach and modernize their marketing approach through services like website development, search engine optimization, paid online advertising, Yelp management, graphic design, and social media marketing. If you want to partner with a transparent marketing agency that delivers real, tangible results, contact iCatch Group to schedule a consultation today!
The Customer
Red, White & Badass Brew is a veteran-owned coffee company based in La Mesa, California, built around bold coffee and an even bolder mission. Founded by Dustin Hayes, Red, White & Badass Brew was inspired by his personal journey through military service, adversity, and resilience. Today, the company offers a wide selection of small-batch roasted coffees, subscriptions, and merchandise while working to support veterans, first responders, and law enforcement. At its core, Red, White & Badass Brew is about more than coffee. It is about fueling resilience, honoring service, and helping people start every day with a little more motivation.
The Challenge
When Red, White & Badass Brew reached out to iCatch Group, the brand had already established a strong identity and loyal customer base, but there was an opportunity to strengthen its digital presence and reach more of the right customers online.
As an emerging coffee brand competing in a crowded specialty coffee market, Red, White & Badass Brew needed a digital marketing strategy that could communicate what made the company different while increasing visibility, website traffic, and conversions.
The challenge was not simply getting more people to discover the brand. It was connecting Red, White & Badass Brew with customers who were actively looking for quality coffee, coffee subscriptions, veteran-owned businesses, and brands that aligned with their values.
The Solution
After evaluating Red, White & Badass Brew’s digital presence and goals, iCatch Group developed a strategy focused on increasing the brand’s online visibility, strengthening its website presence, and connecting its unique story with the audiences most likely to become customers.
By combining SEO, paid advertising, social media, web development, and email marketing, we created a more cohesive digital strategy that positioned Red, White & Badass Brew for continued growth.
Spec 1: Strengthening the SEO Strategy
Red, White & Badass Brew had an opportunity to capture more organic search traffic from customers looking for coffee, specialty coffee, coffee subscriptions, veteran-owned businesses, and related products.
iCatch began by researching relevant keywords and identifying opportunities to improve the website’s organic visibility. Rather than focusing solely on broad, highly competitive coffee-related keywords, the strategy prioritized relevant search terms that aligned with Red, White & Badass Brew’s products, audience, and brand identity.
Over the course of the campaign, these efforts helped improve the brand’s search visibility and create new opportunities to reach potential customers through organic search.
The result was a more targeted SEO strategy designed to bring Red, White & Badass Brew in front of potential customers who were not only searching for coffee, but were more likely to connect with the brand and ultimately make a purchase.
Spec 2: Expanding Digital Reach
Beyond organic search, iCatch focused on expanding Red, White & Badass Brew’s digital reach through paid advertising and social media.
With a brand as personality-driven as Red, White & Badass Brew, maintaining a consistent message across digital channels was essential. Campaigns and content were developed around the company’s unique combination of premium coffee, veteran ownership, American spirit, and community impact.
The goal was to turn the brand’s story into a digital marketing advantage. By highlighting what makes Red, White & Badass Brew different from larger coffee companies, iCatch helped create opportunities to reach new audiences while reinforcing the brand with existing customers.
Through targeted digital campaigns, Red, White & Badass Brew was able to increase awareness, connect with new audiences, and create more opportunities for customers to discover and engage with the brand.
Spec 3: Improving Website Performance & Conversions
Red, White & Badass Brew’s website serves as both an online storefront and a central destination for customers to learn about the company’s story, explore its coffee selection, subscribe to recurring shipments, and discover ways to support its mission.
iCatch worked to improve the website experience with the goal of creating a smoother customer journey and making it easier for visitors to move from discovering the brand to purchasing its products.
By improving the overall digital experience and creating a stronger foundation for the brand’s marketing efforts, we helped give both paid and organic traffic a better opportunity to convert.
The Bottom Line
Red, White & Badass Brew already had something many brands spend years trying to build: a story people can connect with. iCatch Group’s role was to help bring that story to more people through a digital strategy built around visibility, engagement, and conversions.
By combining Red, White & Badass Brew’s bold brand identity with a targeted digital marketing strategy, we helped create a stronger online presence designed to support the company’s next stage of growth.
Today, Red, White & Badass Brew continues to serve up bold, small-batch coffee while staying true to the mission that started it all: fueling American resilience, honoring those who serve, and helping people start every day like a badass.
Other Cases
Mighty Dry Case Study
Core Plumbing
D&L Builders Case Study
Services
Meta Ads
Google Ads
Search Engine Optimization
Web Development
Yelp Marketing
Design & Branding
Orgnic Social Media
01
How a Local Business
Expanded It’s Reach
From a business with a failing marketing strategy and no leads to a business with thriving organic traffic, iCatch turned Core Plumbing around with a new SEO plan and keyword targeting.
Growing Organically
Through SEO
With a specialized SEO strategy and a brand-new website, iCatch was able to skyrocket Mighty Dry’s online presence, engagement and reach to bring them relevant organic traffic.
About
iCATCH GROUP
ABOUT US
iCatch Group is a digital marketing agency that provides clients with digital solutions and innovative strategies. We help companies broaden their reach and modernize their marketing approach through services like website development, search engine optimization, paid online advertising, Yelp management, graphic design, and social media marketing. If you want to partner with a transparent marketing agency that delivers real, tangible results, contact iCatch Group to schedule a consultation today!
