The Customer
A
lpaca Collections is a premium apparel brand, bringing luxurious, natural alpaca fibers from Peru to the U.S. since 2010. The brand is rooted in craftsmanship, sustainability and timeless design, offering high-end garments positioned at a premium price point. As a small business with a refined product, Alpaca Collections required a marketing partner who understood both the value of their brand and the nuance of selling luxury apparel in a digital-first environment.
The Challenge
Before working with iCatch, Alpaca Collections had worked with agencies that failed to deliver results. These setbacks led to skepticism around social media advertising, particularly Meta ads, which had never generated meaningful returns for the brand.
Additionally, Alpaca Collections was largely reaching an older demographic, typically over 50, limiting growth opportunities. As a high-end product, expanding into younger professional audiences required precision targeting, strong creative, and consistent performance monitoring.
The Solution
iCatch implemented a data-driven Meta ad campaign focused on audience expansion, creative performance, and measurable return on ad spend. By closely monitoring link clicks and video engagement metrics, the team was able to quickly identify which ads were performing and when creative fatigue began to set in.
New video creatives were recommended and launched rapidly to maintain momentum, allowing Alpaca Collections to consistently reach younger professionals through social media while protecting ad efficiency. This transparent approach rebuilt trust in paid social and positioned Meta ads as a reliable revenue channel.
The Results
Alpaca Collections made over $13,000 in sales from about $6,600 in advertising, and at its best performance was earning $5 back for every $1 spent on ads. After launching Meta ads with iCatch, sales more than doubled and the brand began reaching a younger, new audience.
Achieved 5x Return on Ad Spend at peak performance
Generated $5 in revenue for every $1 spent on ads
Sales more than doubled after launching Meta campaigns with iCatch
Successfully expanded reach to younger professional audiences
What We Did
- Analysis
- Design
- Web Development
- SEO
- Google Ads
Other Cases
Services
About
iCATCH GROUP
ABOUT US
iCatch Group is a digital marketing agency that provides clients with digital solutions and innovative strategies. We help companies broaden their reach and modernize their marketing approach through services like website development, search engine optimization, paid online advertising, Yelp management, graphic design, and social media marketing. If you want to partner with a transparent marketing agency that delivers real, tangible results, contact iCatch Group to schedule a consultation today!
