The Customer
A
ttic Guard is a Southern California–based home services company specializing in attic and crawl space solutions, including insulation removal and installation, attic cleaning and sanitization, rodent proofing, air sealing, and air duct repair to improve energy efficiency, comfort, and indoor air quality for homeowners.
The Challenge
Attic Guard was a newly established business seeking to build a strong online presence and generate high-quality leads through Google Ads and a Google Local Services campaign. With no historical data for the algorithm to leverage, the primary challenge was establishing campaigns that would drive not just traffic but conversions. The client needed a strategic approach to target services effectively while optimizing a limited monthly budget.
The Solution
iCatch Marketing Agency launched a tailored Google Ads campaign starting June 2025. We categorized Attic Guard’s services and conducted in-depth keyword research focusing on high-intent search terms with consideration for search volume, cost per click, and competition levels. Initially, the campaign prioritized driving traffic to establish data for algorithm learning, followed by careful optimization of negative keywords to refine targeting. As data accumulated, we shifted focus to lead generation, continually adjusting budgets toward services delivering the best results.
The Results:
31% increase in appointments by month four
200% ROI within four months; currently 1950% ROI
300% increase in lead volume since campaign launch
Ongoing improvement in lead quality
Campaign success attracting competitor attention, indicating strong brand positioning
What We Did
- Branding
- Website Development
- Paid Ads
- Local Search
Other Cases
Services
About
iCATCH GROUP
ABOUT US
iCatch Group is a digital marketing agency that provides clients with digital solutions and innovative strategies. We help companies broaden their reach and modernize their marketing approach through services like website development, search engine optimization, paid online advertising, Yelp management, graphic design, and social media marketing. If you want to partner with a transparent marketing agency that delivers real, tangible results, contact iCatch Group to schedule a consultation today!
