Core Plumbing Case Study
Delivering Real, Tangible Results
Core Plumbing, a father and son-owned and operated business, delivers quality plumbing services throughout San Diego County. Their services include residential and commercial plumbing repairs, replacements, fixture installations, and more. Aside from their meticulous craftsmanship, Core Plumbing is known for their top-tier customer service, ranking them as San Diego’s #1 Plumbing Company.
When the owners of Core Plumbing reached out to us, they were looking for a new agency that could help improve their current digital marketing strategy. With a goal to expand the business, they needed to broaden their reach by targeting the right audience. The agency they previously worked with utilized an SEO strategy that prioritized a high volume of traffic rather than quality traffic that would result in leads and conversions. This led to money being spent on bringing in meaningless traffic. The previous agency also utilized a Yelp strategy that wasn’t performing as well as it should.
After evaluating Core Plumbing’s current digital marketing strategy, we knew we had to focus on two major aspects: SEO and Yelp.
Spec 1: Re-evaluating SEO Strategy
Before iCatch, the Core Plumbing website was receiving over 237k monthly impressions but only 626 clicks. This resulted in a click-through rate of 0.3%, meaning their prior SEO strategy was working to increase traffic, but not traffic that would turn into conversions. The website also had an average search position of 53.3.
In just three months of iCatch running Core Plumbing’s SEO strategy, the results have changed significantly. The strategy shift to focus on plumbing keywords with informational and transactional search intent has decreased traffic, but increased engagement. The website now receives 3.82k impressions and gets 173 clicks which has boosted its click-through rate to 4.5% and raised its overall search position from 53.3 to 11.8. In other words, Core Plumbing now has a more specifically targeted SEO strategy that brings in potential customers with a much higher chance of needing plumbing information and services right away.
Spec 2: Improving Yelp Management
When it came to Core Plumbing’s Yelp page, we found that lead generation could be expanded by optimizing the page and targeting a more precise audience. We began with finding keywords that were specific to the Plumbing industry. By targeting hyper-specific keywords in strategically targeted locations, we were able to slowly build back Core Plumbing’s target audience and online ranking. Once Core Plumbing was top-ranking for these hyper-specific keywords, we broadened the search terms to more generalized terms. Within three months, we were able to decrease the number of low-quality leads and increase the number of high-quality leads. This switch in strategies drastically decreased the cost per lead and ultimately saved Core Plumbing money.
Within 5 months of working with iCatch Group, Core Plumbing saw:
a 137% increase in calls generated from
a 276% increase in overall leads
generated from Yelp
a 31% decrease in the average bounce
rate on the website
a 59% increase in average pages viewed
on the website per user
iCatch Group is a digital marketing agency that provides clients with digital solutions and innovative strategies. We help companies broaden their reach and modernize their marketing approach through services like website development, search engine optimization, paid online advertising, Yelp management, graphic design, and social media marketing. If you want to partner with a transparent marketing agency that delivers real, tangible results, contact iCatch Group to schedule a consultation today!