The Customer
R
etro Flow Plumbing is a licensed plumbing company in Southern California that provides residential and commercial plumbing services across Orange County, including repairs, water heater installation, drain cleaning, water filtration, sewer and gas line work, and maintenance with a focus on honesty, timely service, and customer satisfaction.
The Challenge
RetroFlow Plumbing needed a scalable digital marketing strategy to consistently generate high-quality service leads in a competitive local market. As a growing plumbing company, the challenge was not just increasing lead volume, but attracting customers who were ready to book service—while ensuring ad spend was efficient and produced a strong return on investment. In addition to this, they needed an SEO optimized website to showcase their services.
The Solution
iCatch Marketing Agency implemented a targeted Yelp strategy designed to reach high-intent users actively searching for plumbing services. We structured campaigns by service category, conducted in-depth keyword research, and focused on search terms with strong commercial intent. Early optimization centered on data collection and search term refinement, allowing the algorithm to learn and improve performance. As results stabilized, the campaign shifted toward conversion-focused optimizations, budget reallocation to top-performing services, and continuous refinement to improve lead quality and ROI. In addition, iCatch Marketing Agency completed a full website build for Retro Flow Plumbing, creating a modern, conversion-focused site optimized for local search, clear service messaging, and easy customer contact to maximize lead capture from paid traffic.
The Results
Steady month-over-month increase in qualified plumbing leads
Improved lead quality, resulting in more booked appointments
Strong ROI driven by high-intent keyword targeting
Increased brand visibility within the local market
Campaign performance strong enough to support future budget scaling
What We Did
- SEO
- Keyword managment
- Yelp Ads
- Web Development
- Paid Ads
- Social Media
- Email Marketing
Other Cases
Services
About
iCATCH GROUP
ABOUT US
iCatch Group is a digital marketing agency that provides clients with digital solutions and innovative strategies. We help companies broaden their reach and modernize their marketing approach through services like website development, search engine optimization, paid online advertising, Yelp management, graphic design, and social media marketing. If you want to partner with a transparent marketing agency that delivers real, tangible results, contact iCatch Group to schedule a consultation today!
