With over 80 million monthly visitors, Yelp stands out as one of the most promising business directory sites for small local businesses looking to advertise. First popularized by foodies looking to rate and review local restaurants, it has now grown to encompass nearly every industry. In fact, the home service industry is quickly growing on the platform, rivaling the traffic and conversions of the restaurant industry. One of the primary features for businesses on the platform is Yelp Ads.
What are Yelp Ads?
Yelp Ads are PPC ads that appear on the Yelp search page and competitors’ pages. Yelp data has found that businesses who use Yelp Ads get anywhere from 2.5x to 3x more leads than those who don’t advertise. Yelp ads are beneficial as it help businesses promote products and services on Yelp. It can also help businesses:
- Reach more customers
- Stand out from competitors
- Track and manage service locations
- Target specific audiences
Can My Business Be Successful on Yelp?
Yes, Yes, Yes, in almost every case, a business can be successful on Yelp. Different businesses may have varying metrics or measurements of success, but for the most part, running a Yelp Ad campaign can’t hurt your business. In fact, more likely than not, it will bring you stronger leads than any other advertising channel. The buyer’s intent on Yelp is also much higher than other lead channels with 97% of users reportedly visiting the site to make a purchase. 51% of these visitors will make a purchase within the day and 90% within the week. With eager consumers, fast turnaround times, and a simple interface, Yelp stands out as a powerhouse channel for lead generation, especially for home service providers.
How Do Yelp Ads Work?
Yelp Ads use a PPC (pay-per-click) model. This means that it costs no money for users to see your business on the search results page, but you are charged a certain amount when they click on your business. Running Yelp Ads will grant you:
- Higher priority on the Yelp search page
- Appearances on your competitor’s pages
- Opportunities for increased ad space by way of project portfolios
- A place at the top of Yelp business categories in your area, such as HVAC, Roofers, Plumbers, etc.
Partnering with Yelp’s Partner Agency of the Year
As if being total Yelp pros isn’t enough, iCatch was named Yelp’s Partner Agency of the Year. This award recognizes iCatch as one of the top agencies for running highly successful Yelp marketing campaigns bringing our clients the most traffic, leads and conversions! Does that sound like something you’re interested in? Work with us and experience the iCatch difference.
