Yelp became popular for one thing: restaurant reviews, and many people think that that’s all Yelp is used for. Well, times have changed. Restaurants are still the majority, at 64% of the businesses on the site, but retail and home services are only growing on the platform. And of every category on Yelp, home and local service businesses are the most reviewed of them all!
The Yelp Market
Think about your target demographic. For restaurants, this is usually less important than for other businesses. Most anyone can go to a taco shop and buy a $5 dollar, but not everyone can afford a 20k reroofing project. But guess what group is the majority of users on Yelp? You guessed it! When we take a look at user demographics, they actually favor home services and retail businesses over restaurants. Over half of Yelp’s users make over $100K a year, and 87% have their bachelor’s degree! Additionally, over 75% are between 35-55 (prime homeowning years)! What this means is that your perfect audience is sitting right there, waiting to find your business on Yelp. So we know that the right people are on Yelp, but are they purchasing goods and services? Yes! Of the 80 million monthly visitors, 57% are contacting a business within a day. Businesses with upgraded accounts see 7.6x more page views per month than those that are not upgraded! At iCatch, we specialize in Yelp services, so we can help you build the ideal account, run the best ads, and find your perfect customers.
Small Business Success
The goal of Yelp was for small businesses to have a platform where they exist in close contact with consumers. Now, it allows consumers and business owners alike to reap the benefits of a sort of casual reporting. Reviews are left by other people in your area, for businesses in your area. The locality of the app helps communities thrive by supporting small businesses’ success.
Benefits of Yelp for A Small Business
1. More Revenue
A Harvard study found that a one-star increase on a Business’s Yelp page was correlated to a 5-9% increase in overall revenue! It’s that easy!
2. Local Visibility
Most Yelp users are utilizing local searches. Unless you have a vacation planned, you aren’t searching for restaurants states away, you’re searching in your neighborhoods. Small businesses are able to get local visibility, something that is lost when inexperienced agencies cast a wide advertising net to everyone everywhere.
3. Stronger Leads
With Yelp’s Business Profile settings, business owners are able to customize and specify their information to clearly articulate what their brand is and what it is not. A bad lead is a customer messaging you about drywall installation when you’re construction company only installs floors. With Yelp’s categories and service options, you can weed out bad leads and get straight to the good ones.
There are more than 5 million businesses on Yelp. It is time for you to join them and reap the benefits of a platform made for small businesses. iCatch is the one of the leading Yelp Advertising Agencies, and we’re ready to help you create and optimize your Yelp to bring you more revenue, higher visibility, and stronger leads!
Looking to learn more about how Yelp works? Check out our blogs!
