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In a time where Artificial Intelligence (AI) has swiftly taken over numerous tasks that once took too long to complete, AI will finish it in half the time. Now emails can be written by AI, even this blog post could be easily written with AI, but would it be original? This change in the way tasks are done has made consumers trust hard-earned, which is why marketing is more important...

From start-ups to multibillion-dollar conglomerates, there is one thing that all businesses need – customers. And even if you are one of the rare businesses that doesn’t run from customer revenue, awareness is just as important. But unfortunately, businesses cannot simply wish customers into existence, it takes hard work and, oftentimes, quite a bit of money to get a solid customer...

What’s the secret sauce to get your customers to respond to you every time without fail? Well, no one really knows, but Yelp is making an earnest effort to make your leads more valuable to businesses and the chat feature more valuable to customers. How are they doing this? By implementing a ‘Response Quality Score’. In short, service seekers can see how well Yelp rates the...

Over 3.6 billion people use social media globally, everyday people are constantly updating and posting across social media platforms, transforming social media into one of the strongest tools for business marketing. In the modern business world, the significance of social media marketing has only grown more apparent. The purpose of this post is to introduce our readers to the...