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Why Localizing your Marketing Campaign Matters

July 6, 2016

The Internet is a huge “place” with an infinite amount of words and information. Creating general content that can reach to as many people as possible can be a good idea but it is often too vague. As mentioned in the Do’s and Don’ts of Websites and Blogs for Business, narrowing down who you want your audience to be is vital to any type of successful outreach. Especially for smaller companies, creating specifically targeted campaigns to your local area can boost your reach and ultimately your sales. Check out these tips to grow your business locally:

Connect with the community

Connecting with the community may be the best benefit of localizing your marketing campaigns because if executed correctly, those new connections create great organic results. By representing yourself as part of the community, you gain trust and solidify your brand in your area. Brand awareness and reputation play a role in whether others choose to do business with you.

There are many ways to connect with your community whether it is by raising money for good causes or simply showing up to local events. Other businesses and people may be more likely to do business with you if they feel it supports the community that they are part of. Don’t be afraid to reach out to nonprofits, organizations, and even other businesses in your area to host a fundraiser, network, and more.

Appeal to other businesses and people in the area

Empathize with other businesses and people to get them to see that you understand their problems and know how to help. By specifying your marketing campaign’s target audience and making them feel that you are the best person to help them achieve their goals, you can appeal to their needs and ultimately bring in more customers.

You can comment on local issues or simply state your similar roots, ideals, or simply location.

Optimize SEO

By creating marketing material localized to your area, you are more likely to pop up in searches narrowed down by place. If someone in an area is looking for a service or even item, they may search for what they need and the area. By localizing your marketing campaign, you are optimizing your business for those types of searches. For example, a local business could be looking for a certain service and wondering if anyone offers that service in the area. By practicing local marketing, it is more likely that your name and business comes up in that search.

Localizing marketing campaigns is not too difficult but can still make a major impact. Consider incorporating these ideas into your next campaign and connect with your community. Need any more help for your marketing endeavors? Be sure to refer back to iCatch Marketing’s services and ask about a free consultation today.

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