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Do’s and Don’ts of Websites and Blogs for Business

June 28, 2016

It is easier than ever to create your own website and blog but it is important to make yourself stand out in a very saturated digital space. This is where web design and web development come in to create effective websites that customers can find and ultimately lead to sales. Creating an effective website and blog can be difficult but with these quick tips, you’ll be generating clicks and views in no time.

Do Know Your Audience

You won’t be able to create effective materials if you can’t pinpoint whom you’re trying to appeal to. Who is eating at your restaurant? Who is wearing your clothes? Figure out your targeted audience and only then can you understand the best ways to appeal to this group of people. What makes them tick? Who are their favorite influencers? By narrowing down and targeting your audience, you will be able to create a website or blog designed to appeal to them.

Don’t forget about SEO

It’s not as simple as publishing your content and leaving it up to search engines to pick it up. Optimizing your website is important so that it is more likely to come up in search results and lead people to your site. It is important to think about things like keywords and promoting your content on different channels so your name is more likely to pop up in searches.

You should spend the same amount of time promoting content as you do creating it. In today’s marketing world, social media is no longer an option. Choose at least 2-3 social media platforms and create a social media strategy that creates the most reach. By having multiple channels link back and promote your content, you are making your site’s SEO more effective.

Do be consistent and informative

Your audience is much more likely to engage and follow your content if it is consistent and relevant. Create content that provides value to your customers to encourage your audience to return. Scheduling posts and posting around the same time every day is a great way to stay consistent and up to date.

Don’t make it hard for your audience

If your audience feels like being on your website is a hassle, they will leave and your bounce rates will skyrocket. Make it easier for yourself by making it easy for them to navigate your site. Optimize your website or blog so that your audience easily understands your message and products. Great web design truly makes a difference and will ultimately lead to more sales.

Do present on different mediums

Posting the same text comments in every post? Switch it up with videos, photos, infographics, and more. By presenting on different mediums, there is a wider range of people you can reach. Perhaps some people enjoy watching videos more than reading a blog post. By having different styles and formats, you can appeal to a wider audience with different preferences.

Maintaining and optimizing your website and blog is hard work but the payoff is definitely worth it. Don’t leave it up to chance and take it upon yourself to make your site the best it can be. These do’s and don’ts of websites and blogs for business are just some quick tips to guide you in the right direction. Need extra help? Check out our services for web design and web development.

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