Choosing the right marketing agency can be a challenging task for business owners, marketing managers and CEO’s. If you’re not an expert in the industry, you may wonder, “How do I pick the right candidate?” Luckily, there are companies out there who do the leg work for you. They understand the industry and understand the value of ROI-driven marketing...

Yelp Advertising for Every Business Looking for the best marketing company to support and manage your business’ Yelp Ad campaigns? BOOM! iCatch Marketing is thrilled to announce we’re an official Yelp Ads Certified Partner! This means iCatch can now offer this critically important service to all of our clients, no matter how large or small. What are Yelp Ads? So what are Yelp Ads?...

The old saying, “a picture is worth a thousand words,” has never been truer, given consumers’ ever-shortening attention spans. If you’re a business owner, it’s extremely important to understand that including compelling images in your marketing materials — promotional photography — will go a long way toward ensuring your target audience pays attention to your message and ultimately...

1. Strategy Proper planning before jumping into anything is always a good idea. It’ll end up saving you a lot of time and a lot of money in the long run. Before coordinating all marketing efforts to drive traffic to an e-commerce site, you should have a firm understanding of the target market you are trying to attract. Once you have an idea of the ideal type of people you are...

In the age of visual culture, millions of consumers are scrolling through numerous images on the Internet every day. Whether they are shopping online, browsing their social media networks, or simply surfing the web, their attention is immediately drawn to the visuals that are displayed on each site. Usually, these images are the first impression that consumers make of a company or...

Having a great brand strategy is vital to any type of business expenditure but before learning about how to build a brand, it is fundamental to understand the “why”. A new business needs to build a brand in order to make a name for themselves and create a solid foundation. Existing businesses may have failed to create a stable image and need rebranding. Whatever reason...

Beyond hashtags and daily posts, what can you do to raise engagement in your social media channels? Most people focus on the more outwardly aspects of social media such as what to post, which filter to use, and how to write the best caption. While these are all very important in successful and engaging content creation, there are multiple behind the scenes “hacks” that you can do...

We hear it time and time again – social media is no longer optional for your business. We are told to find a targeted audience and do whatever we can to reach them through various platforms. It sounds fairly simple but many businesses struggle to do this successfully. Here are some quick do’s and don’ts of social media for business. Do post frequently Post consistently! Your...

The Internet is a huge “place” with an infinite amount of words and information. Creating general content that can reach to as many people as possible can be a good idea but it is often too vague. As mentioned in the Do’s and Don’ts of Websites and Blogs for Business, narrowing down who you want your audience to be is vital to any type of successful outreach. Especially...

It is easier than ever to create your own website and blog but it is important to make yourself stand out in a very saturated digital space. This is where web design and web development come in to create effective websites that customers can find and ultimately lead to sales. Creating an effective website and blog can be difficult but with these quick tips, you’ll be generating...